From the category archives:

marketing

This is a parable in two parts. Story and the Moral. If you are in a hurry you might want to skip ahead to the moral (But you miss the beautiful story).

The Story

Long ago was the kingdom of Foobr, a kingdom mostly of shepherds, who grazed their sheep under the benevolent but watchful eyes [...]

{ 7 comments }

Michael Trier is a long time Django user and evangelist. He has worked with a number of technologies including Rails and .net. His insights on marketing Django to traditionally Enterprisy areas were extremely informative. He produces TWiD, along with Brian Rosner which is great to keep abreast of the latest happenings in the Django [...]

{ 1 comment }

For all its technical merits, Django is still a very niche technology. It is my belief that the thing which is holding Django back the most, is due to one of its strengths.

Making reusable apps is easy and simple in Django. In Django this is the correct way to do things. You take a few [...]

{ 21 comments }

Bob Massa is a pioneer in the field of Internet marketing. He has been working on Internet Marketing and Search Engine Placement since 1997. He has operated Magic-city.net and SearchKing. He gained both fame and notoriety when he sued Google, which is a classic case study in PR stunts. We talked about the importance [...]

{ 7 comments }

Marketing lessons from Google

by shabda on April 21, 2008

Widely respected for their engineering talent, and amazing hacker culture, Google is never credited for the amazing marketing they do. When we look for the companies which have done a great job at marketing/branding, we think of Guiness, Apple, or Ikea. Today I want to talk about the marketing lessons we can learn from Google.

It [...]

{ 3 comments }